A marketing plan is essential for companies and must take advantage of the beginning of the year to relaunch it. Below we show you a ten commandments so that it can give a big boost to its marketing plan for very little money. Set realistic goals. It is important to be realistic with what you expect your business to achieve in 2011. With limited resources, is needed to focus attention on the things that are in your budget.
We must review the previous year marketing plan, to see things that have worked and how have been achieved. Take inventory of the marketing tools. It is not necessary to use new tools if not we can afford it, just have to give a different touch to which we have, updating them. Do not put all their eggs in the basket of social media. Traditional media still work. Social media are an important part of the marketing plan of small businesses and are key to connect with users. But we must not focus solely on them if you have a plan of marketing with a mix of medium that include different media. Adopt marketing of value added.
Find creative ways to offer your clients the best value for your money with your digital marketing plan. For example, give them a free informative ebook or a sample of a new product. Mutually use the benefits of marketing to maximize resources. Partnering with other companies is a good way to maximize marketing resources. Focus on feedback from customers. With the advent of social media, consumers have more power than ever to raise his voice and talking of a company on the Internet. There to listen to them and take advantage of their ideas. Do guerrilla. One of the most effective ways of promoting a business is the guerrilla marketing. We must find different ways to get to speak of his small company. On the Internet there are plenty of pages that serve as inspiration. Create an application for the mark. It must be evaluated whether adding an application to marketing tools, analyzing carefully if we need it and what we offer our clients. Follow the advice of experts. In his budget he does not hire a guru, but that does not mean that does not take advantage of their knowledge. Subscribe to newsletter, visit their blogs or follow them on social networks. It uses some resources of social media marketing. It has been shown that social networks are indispensable in marketing plans, however should have realistic objectives. It is best to begin by devote an hour a day to be on Facebook, Twitter and other similar networks. Original author and source of the article