That a business is profitable, means that it is getting to meet the needs of its customers in a convenient way through efficient management of productive resources available. From this statement we can draw two conclusions, firstly that the person who wants to start a profitable business should start by studying in depth the needs of persons who intend to offer their products or services, and the second conclusion is that you should try to know in depth resources has at its disposal to undertake its business. Seen this I will try to focus a little each of these two basic ideas. KNOWING the needs this is the first phase which must pass an entrepreneur wishing to achieve success in their business, they say, Amancio Ortega, founder of the Empire INDITEX, which has you enter their shops brands such as Zara, Massimo Dutti, Springfield, etc., before opening a new store went personally to know the area, and spent hours on the street people watching and observing how they were dressed to know of firsthand the tastes of your target market. Thus he could focus the sales of the store to the tastes of consumers possible. Meet the needs of the people who form our future our clientele becomes thus a source of wealth, and to do this we must devote a bit of our time to reflection, trying to see which is the main need today has the population.
Just look at and wonder in our environment, they will tell us that the greatest need who feels the majority of the population today is the need to earn money, since the current crisis is seriously affecting the employment and have decreased the incomes of families from work, so the economies of families are resenting. In that case we have clear to the first necessity has today the population is out of the crisis that we are going, and our great possibility of making profitable business offer the product you need, that is, offer the way that can emerge from the crisis. KNOW THE RESOURCES THAT WE HAVE TO OUR disposal we are experiencing what has been called the society of knowledge, an era marked by the new technologies of information and communication (ICT), precisely the knowledge of these technologies is what will make us use efficiently to bring our product to the customer. Internet, today is the great tool that allows the dissemination of knowledge in ways that are in constant improvement, or the presence in this environment can be very economical way, a simple personal blog may be able to attract thousands of visitors in a short time if we know how to use efficiently the outreach possibilities offered by this medium. One important thing that we must also analyse is that this medium allows us to have clientele that can come to our business from very distant places of the world, what opens us to millions of customers. Another very important advantage that we must evaluate when you open our online business is that in this environment we must not pay municipal taxes of filing, nor restrictions on hours, or receive inspections of work, an internet business operates twenty-four hours a day, and is the best prescription to overcome the crisis.