Holding Gesparal lasted until 2004, now both parties have entered into direct ownership of its shares (Ms. Bettencourt controls 27,5%, Nestle – 26,4%). The rest of the shares of L’Oreal owned by private individuals and foundations. Shares of L’Oreal for years listed on the Paris stock exchange, allowing their holders to receive consistently high dividends. 1970. Discovery Communications contains valuable tech resources. – L’Oreal has acquired companies like Biotherm, Laboratoires Vichy, pharmaceutical center Synthelabo, brand Gemey. 1978 – Launch of Anais-Anais. 1982 – the emergence of Drakkar Noir. 1983 – The emergence of gamma Plenitude. 1984-1988,. – Charles became company president Zviak. 1985 – Launch of Studio Line. 1986 – establishment of a scientific research center Galderma. 1988 – President of the company is Lindsay Owen-Jones, under his leadership, the company L’Oreal has strengthened its position in the international market and become a leader in the manufacture of perfumes and cosmetics. By the mid-90s were bought brand Helena Rubinstein, La Roche-Posay, Redken, received a number of licenses (Naf-Naf, Kookai, Jean-Louis David, Jacques Dessanges), launched Tresor, Synergie, Sapital Soleil. In the second half of the 90th and early 2000s, L’Oreal has stepped up its efforts to launch and acquire new brands. Portfolio added brands such as Jade, Maybelline, Ombrelle, Soft Sheen Carson, Matrix, Kiehl’s, Response, Shu Uemura, Colorama, were purchased several local brands in China and Japan. Held a major launch – Fructis, D-Stress, Reti-C, Color Riche, Wondercurl, Watershine, Miracle, Gloria … C 2006 president of L’Oreal was Jean-Paul Agon, whose experience in the company over 30 years. At the moment, L’Oreal Group has 25 major international brands of different origins, complementing each other, which correspond to any type and lifestyle. 2005 – First L’Oreal Paris brand appeals to the male audience and lets the male line of Men Expert. 2006 – company acquires BodyShop, one of the world’s most famous producers of organic cosmetics. 2008 – company L’Oreal has become a full owner of YSL Beaute. 2008 – there was a launch of a new brand Keraskin Esthetics, professional cosmetic brand of luxury. 2006-2008. – Active Cosmetics division in, new brands: Inneov – brand, combining cutting-edge design L’Oreal in the field of dermatology and food technology; SkinCeuticals – Professional dermatological line of skin care; Sanoflore – resources for skin care on the basis of pure natural ingredients.