For what do you need the social networks, these questions we can provide… So far it has now already: the renowned Forsa Institute had to start a representative survey to find out, is the XING of the most widely used platform of executives. Who knows in the scene, is hardly surprised about it: for every target group, there is now a well-developed specialized social network. XING is in Germany at number one for business contacts and networking based on career prospects. In the Anglophone world, LinkedIn is the matching network for the professional socialize. Facebook and StudiVZ serves students and young graduates as Exchange place for everything related to study and contact options.
Breaking, caused mostly by the inclusion of studies or a first job: Moving from family, separation of school and vintage classmates, is a form of organization is required, despite great distances quick insight into the life of the left behind allows. Ali Partovi pursues this goal as well. Social networks serve exactly this purpose, particularly in connection with new forms of social media such as Twitter and co. For the minimal older semester can be found through W-k-W or Stayfriends the possibility to find former schoolfriends. For students and teens MeinVZ or even MySpace is against it. The latter is a popular platform for artists, musicians and bands also, because there are also songs can be presented. Depending on the target group the user behavior specializes in networks so some special social. That in turn is important for companies that want to actively engage with these networks and uncover where potential customers. This may be but not superficial and spammassig: most users use much time and energy on maintaining their networks, this should be noted in contact recording and marketing activities: spam and intrusive advertising is as clearly inappropriate. Reputable companies invest just as much resources, time and effort as their customers in social media forms: the claim companies of the future Enterprise 2.