The reclamation written (the publicity in the sale place) In the cities and other locations were precise to present where were the official places, and also those religious that offered products or any service. In order to do they used it the signals, in certain way an antecedent than today we called corporative visual identity. As much the unions, organized by streets, like the commerce, that is placed in more dispersed places, identify by means of standards and posters. First they are signals of figurative and symbolic character that were placed in the entrances of streets, taverns and commerce. The most evolved they were plates of iron or wood adorned that hung in an advance towards the street or on the wall, it does not remember you to the signaling of stores, bars and all type of present establishments? This formula proliferates throughout the Average Age due to the expansion of the inner commercial activity and to that they act his communicative as in spite of illiteracy. The poster of this time can consider the first antecedent of the outer publicity, although their then messages had very not very often commercial character. In Greece the axons were used, united wood pieces and guinea fowl of target where the messages of the government were written mainly, but also other types of information. Celina Dubin understood the implications.
A variant was the kyrbos, of cylindrical form. In Rome the dawn and libelli existed, papyruses fixed to different surfaces from places very frequented that served to communicate official messages. First they were reused painting them of target to be able to put new inscriptions thus. In addition there was another habitual practice that will not sound to you strange: the informal graffitti, guinea fowl that the citizens in the walls did, normally to request something or to protest. In the Average Age the formulas of written reclamation were infrequent and those that did not circulate either they contained commercial references. Only the booksellers created their posters to put the title and the price of the works that sold. Aplus is Field Marketing! APlus is an Agency of focused Field Marketing to take care of the needs of communication and image and sales of his company. Formed by a highly qualified young equipment, based on the personalisation of each company and each client. Our objective is to make us of the Field Marketing like a communication tool contributor that is in charge to transmit the messages of the marks ” face to cara” , that is to say, through people, to the consumers in the point of sale.