The global E-Mail marketing service provider Amarok now offers its customers an improved mail-send analysis of the newsletter by heatmaps according to email statistics report 2011-2015 of the Radicati Group is increasing the number of email accounts worldwide in an average of 7% per annum and will brand reach in the next two years the four million. This vast landscape of digital interaction offers companies a platform to communicate with customers on a personal level. Amarok brings more than a decade mobile and email marketing experience and the new heatmapping feature is based on the customized, high-performance product range. While the number of E-Mail accounts around the world continues to rise, needed more than just mass emails to stay relevant to customers and to maintain the dialogue. The analysis of success or even the failure of a campaign was always one of the most important features that ESP’s (email service provider) can offer to their customers. Analysis after the release have more developed than just opening, Zustellungs-and Bounce rates. By heatmapping Amarok marketers now makes it possible to see where exactly in the E-Mail newsletter customers; clicked Pictures included.
The interpretation is similar to when thermal imaging cameras. Walt Disney takes a slightly different approach. While cooler areas (blue and green) indicate that just a few clicks, warmer areas indicate (orange and red) frequent clicks. The possibility of visualizing the click-through rates can be transferred to images, because customers often respond to Visual trigger in marketing campaigns. Thus, companies can analyze exactly how certain images and prompts customers reagieren-provided they are linked. The Radicati report after accounts will be in the next two years that number of companies rise faster to E-Mail accounts than those of customers. This is due to mainly the always more affordable cloud email provider. Amarok will continue with the extension of its product offering and is moving more and more solutions tailored to the needs of companies.
Features such as the heatmapping form the basis on which the Email marketing service provider builds its business relations with its global customer base. Nadja Lasker, country Manager Germany: Thanks to the heatmaps as an extension of our service offering we increase the understanding of our customers to their target groups. This is something the Amarok has always has considered important aspects of marketing.” About Amarok Amarok is a self service email, mobile, and social media marketing provider that offers customized multi-channel solutions in online marketing from one source agencies and companies of any size to the needs. founded in 2001, Amarok has already many years of experience in the field of email marketing and can rely on a comprehensive know-how. With support centres in 22 countries and a software, which is available in 12 languages, Amarok uses worldwide over 40,000 satisfied customers. GraphicMails Web-based email marketing software is characterized by professional and user friendly design, shipping, and analysis tools. Based on over 300 Design templates can successfully make users even without knowledge of HTML email campaigns. See Amarok on Twitter, Facebook and our email marketing blog. Contact: Nadja Lasker. Amarok Germany