In a global and competitive market like this, nothing can be left to chance. Sales will be the result of a careful planning and management process covering all stages including the monitoring of the client to generate new business opportunities. The sales management is the discipline responsible for facilitating these processes, and updates to customers, operations and suppliers. In the current day, is carried out mainly through the mind of CRM programs also allow sales statistics by customer, vendor and team, identifying weaknesses early and facilitating their timely correction. The sales management also allows the employer to discuss what steps could be generating process bottlenecks in the task flow will sell and take the necessary decisions to remove them. The efficiency and welfare framework that achieves the sales administration for all involved it is transmitted to the society itself and some authors even cite it in the field of science.

By is therefore important to analyze the way in which it operates and clarify its values and achievements. For some authors, the administration is a process, a science with other processes, but still, it is clear the role of sales management within the company and with respect to the individual who put it into practice: maintaining an environment it is possible to efficiently achieve specific objectives. An issue closely related to sales management is managing the supply chain. The latter is the result of the administration of the processes of planning, implementation and monitoring of actions aimed to supply the needs of the consumer or client effectively. Thus, administration of these processes ranges from the same storage of raw materials to delivery to the customer's business, through the corresponding inventory control and proper organization of chain l after the sale. Poor managing the supply chain could derail any effort to effectively manage sales. It is therefore necessary to foresee the potential factors that could potentially produce inconveniences to avoid disruption of service or distribution of goods sold. This, surely, to avoid customer complaints, and eliminate the possibility of the cancellation of certain sales due to lack of adequate supplies.