We believe that it is cheaper: banner, participation on electronic trading platforms or advertising in the media. The basic formula of the economy: lower costs = higher incomes, acquires special importance today. The question is how to save without negative implications for the business that occupied the minds of management personnel. Save for the promotion of goods – it's like that curtail the activities, but funds are limited. Calculate the possible options: Option 1 – the banner of Internet. The effectiveness of banner ads is determined by rate CTR (click / through ratio) – ratio of clicks and impressions. According to statistics, the average CTR = 2%.
This means that 2 out of a hundred clicked on the banner. But in practice, can get even smaller. Get more background information with materials from Joel and Ethan Coen. Creating a good banner at an average cost of 50 – $ 75. By the size of banners can be different, but common standards are: 468×60, 120×60, 100×100, 88×31. Banner placement (depending on the site and size) can vary between 60 thousand rubles (regional web-site) to 60 thousand dollars (home Yandex) per month.
Costs are serious. And the target audience can be 'no go' if it is wrong to choose a site. Bright advertising banners see 80% of website visitors. If you are a manufacturer of metal, for example, even two people from a hundred to attract entertainment portal will not work. Option 2 – Registration for the ETP (electronic trading platform) You can register for free. For example, on the site. The main plus ETP – the target audience. Ie those who are really interested in buying steel, water filters, medical equipment, etc. The obvious pluses ETP include reducing time and costs for document management, online customer service, effective sales channel. As an effective option to promote the goods can be placed banner on ETP. This banner has a significant advantage over the other – all the same target audience at low cost accommodation. Option 3 – advertising in the media. First priority – right choice of publication. Consider options placement in three editions: 'Business Journal', 'Chief Financial Officer "and" Goods and Prices. " 'Business Journal' – a publication for small and medium-sized businesses. Moscow edition of 50,000 copies., A federal circulation 200-250.000 copies. placement on the first, second and third lane would cost an average of 500,000 rubles without VAT. 1 / 4 page – at 70,000 rubles (without VAT). 'CFO' – a monthly journal of practical financial management company. Circulation 18,000 copies., The structure of the subscription: Moscow – 29%, regions – 71%. The cost of accommodation in top positions is about 400,000 rubles, 1 / 4 page will cost 92,000 rubles (without VAT). Journal 'products and prices' – International advertising and information weekly. Circulation 130,000 copies. Price reversal of 110,000 rubles, 1 / 4 – 36.000 rubles (add 18% VAT). The choice is yours. About B2B club was founded in 2007 by Star Clubs Group. The purpose of creating a global Internet project – the development of international economic relations for small and medium business. Today, the site presents manufacturers from 60 countries. Convenient functionality facilitates the search procedure for goods and services. B2B-Club will be a reliable partner for your business.