According to the information of the newspaper National Business Daily, after surpassing to the United States and occupying the first world-wide place in 2008, the number of Chinese internauts stays to the advantage in 2009. A report published by the Information center of Internet of China (CIIC) in the past month of July reveals that, until the 30 of June of 2009, the number of Chinese internauts had reached 338 million people, number that represented an increase of 13.4% with respect to end of 2008. The rate of popularisation of Internet in the country reached 25.5%. The great magnitude of the market allows a future plenty of potential for Internet in China. With the constant growth of the number of the cybernauts, Internet has come enjoying please the agencies of publicity. In the middle of world-wide the economic recession of 2009, the advertising market in Internet of China maintained the vitality. According to the data, the magnitude of the market of the publicity in Internet during the third trimester grew a inter-annual 17.9%, totalizing 5,740 million of yuanes.
In agreement with this tendency of growth, is anticipated that the volume of all the year 2009 will reach 20,000 million of yuanes. An analysis of the Qingke Group indicates that it will increase to the number of users of the network and its time of navigation, and that the integration of Internet, movable Internet and the network of radio and television, as well as the combination of the screens of the computer, cellular and the television, will be the main tendencies for the development of Internet in the future. At the same time, the most dynamic adaptation to the most precise needs, presentations, the forms of expression more varied and the promotion as much in line as out of line, are the direction to follow for the development of the sector of the publicity in Internet in China.